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Hitachi ID Systems Rebrands Products in Support of Global Growth Strategy.

New, descriptive product names leverage global recognition of the Hitachi corporate brand and enable localization into diverse markets

Calgary, Canada -- January 13, 2009 -- Hitachi ID Systems, Inc., a leading provider of identity management solutions, is pleased to announce a transition of its product names from a set of individual brands to a uniform, descriptive set of names that highlight the global Hitachi brand.

This change is a part of a global growth strategy to increase sales into the European and Asian markets in 2009.

“Our new product names better reflect the functionality of each product and leverage the strength of the Hitachi brand,” says Gideon Shoham, Hitachi ID Systems CEO. “Rebranding is a simple but essential step in bringing our solutions to a wider, global audience.”

The following maps old to new product names:

Products that manage passwords and other authentication factors:

OLD NAME:NEW NAME:
P-SynchHitachi ID Password Manager
P-Synch/SSOHitachi ID Login Manager
ID-ArchiveHitachi ID Privileged Access Manager
ID-TelephonyHitachi ID Telephone Password Manager

Products that manage users and privileges:

ID-SynchHitachi ID Identity Manager
ID-CertifyHitachi ID Access Certifier
ID-AccessHitachi ID Group Manager
ID-OrgHitachi ID Org Manager

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About Hitachi

Hitachi, Ltd. (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global technology company, with approximately 384,000 employees worldwide. Fiscal 2006 (ended March 31, 2007) consolidated revenues totaled 10,247 billion yen (.8 billion). The company offers a wide range of systems, products and services in market sectors, including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's website at http://www.Hitachi.com.

About Hitachi ID Systems

Hitachi ID Systems, Inc. is a leading provider of identity and access management solutions. Hitachi ID software helps almost 1000 organizations with over 12 million combined users meet security, internal control, regulatory compliance, IT cost reduction and user service objectives.

Hitachi ID Identity and Access Management Suite includes Identity Manager http://Hitachi-ID.com/identity-manager/, Password Manager http://Hitachi-ID.com/password-manager/ and Privileged Access Manager http://Hitachi-ID.com/privileged-access-manager/. These products manage identities, entitlements and authentication factors across both on-premise and SaaS applications in the cloud.

Industry analyst Ovum Consulting recently recognized Hitachi ID Systems as an enterprise identity and access management powerhouse, citing the company's robust technology and exemplary customer support. Ovum “believes that Hitachi ID's focus on reducing the administrative and helpdesk burden and the company's focus on bottom-up IAM reflects the way in which organizations operate.”

For more information about Hitachi ID Systems and its products, please visit http://Hitachi-ID.com/ or call 1.403.233.0740.

Hitachi ID Systems Contact

Dawn Mallyon
VP Marketing
Hitachi ID Systems, Inc.
500, 1401 1st Street S.E
Calgary, AB T2G 2J3
1.403.233.0740 ext. 324
dawn_mallyon@Hitachi-ID.com

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