Expecting users to volunteer

Without executive sponsorship, some projects fail to implement a system that proactively invites users to enroll and use the system.

• Users never volunteer!
  • If the system does not repeatedly remind users to enroll, then it is certain that enrollment and adoption rates will approach zero.
  • No user adoption == no value.
• Inviting users to complete their profile is mandatory!
• Getting an executive mandate is an important step early in the project!