Pitfalls to avoid

Expecting users to volunteer

Without executive sponsorship, some projects fail to implement a system that proactively invites users to enroll and use the system.

  • Users never volunteer!
    • If the system does not repeatedly remind users to enroll, then it is certain that enrollment and adoption rates will approach zero.
    • No user adoption == no value.

  • Inviting users to complete their profile is mandatory!
  • Getting an executive mandate is an important step early in the project!