Internet Service Providers face a significant support cost due to users who forget their network connection or e-mail password. As ISPs scale to hundreds of thousands and millions of end customers, the cost to support repetitive problems such as password resets rises to significant levels, reaching millions of dollars annually.

Given the significant cost, it is advantageous to invest in automation to eliminate recurring user support problems. Password reset is often the most common problem, and is arguably the easiest problem to address with self-service technologies.

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